UBM Development, an Austrian development company has been piloting RealX.pro – a sales platform to market new projects for institutional investors. UBM is the first developer in the Central European market to implement this solution. Digitisation of the real estate business – the so called PropTech phenomena– is progressing at an accelerated pace and advances made around the world are inexorably changing the way commercial real estate is being sold.
UBM wants to be known as a pioneer in the use of PropTech. Using RealX.pro further enhances the company’s operational efficiency: “Now we can create the high quality sales material faster without involving external stakeholders. The process is much quicker and less complex,” explains Oliver Hartl, who is part of the transaction team at UBM Development.
Increased productivity and transparency are just some the most obvious advantages of digital property technology, and this is why UBM Development is interested in modernising operating models in the real estate business even further.
“For this specific project we knew the potential group of investors. To meet the project deadlines it was crucial for investors to react on time. Using RealX.pro kept us up-to-date which investors have already been active and which ones to follow-up,” explains Hartl. “In the piloting we had 100% success with the project deadline,” adds Hartl.
“The sector is estimated to be around ten to fifteen years behind many others in terms of digital development. Many property investment professionals still work using manual tables and printouts, which means they cannot respond quickly enough to growing demand. This is why many people are beginning to view new digital tools in a more positive light,” explains Hannu Käki, CEO of the RealX.pro service.
As a result of the joint pilot project by UBM Development and RealX.pro, the property developer can provide potential investors with up to date data relating to the investment opportunities. The data including videos and virtual tours can be updated during the sales process, keeping the buyer up to the minute on the situation.
“We want to create faster, more streamlined and transparent operating models for the real estate investment sector, in order to benefit buyers, sellers and providers of financing. Making the investment material securely accessible any time and any place boosts the efficiency of data transfers and reduces the amount of erroneous information,” says Hannu Käki, CEO of RealX.pro.
For additional information, please contact:
Hannu Käki, CEO, RealX.pro, tel. +358 400 642 170
Anna Vay, Head of Investor Relations & Corporate Communications, UBM Development, tel. +43 50 626 1314
RealX.pro is a closed real estate sales platform for the Capital Markets segment serving the brokers, investors and banks. RealX.pro is developed by Proptech.pro, a growth company from Helsinki, Finland.www.realx.pro
UBM Development is the leading hotel developer in Europe. The strategic focus is on the three clearly defined asset classes hotel, office and residential as well as on the three core markets of Germany, Austria and Poland. With 145 years of experience, UBM focuses on its core competence, the development of real estate. From planning to marketing, all services are offered from a single source. The shares of UBM are listed in the prime market segment of the Vienna Stock Exchange. www.ubm-development.com